Zambian creators were already doing the work. The money just was not reaching them.
More started from a simple frustration. Brands in Lusaka were spending real budgets on reach they could not verify, while creators with genuinely popular clips were chasing K500 deals over WhatsApp and waiting months to get paid. Both sides were losing.
What we built
A marketplace where the price is on the label
A business funds a reward pool and publishes one rate per 1,000 views. Any creator can take the brief. You post the clip on TikTok, Instagram, YouTube, Facebook or X, submit the link, and a reviewer verifies the real view count before a single kwacha moves.
That is the whole product. No agency in the middle marking things up, no follower minimums, no exclusive contracts. The rate is public, the pool balance is public, and the split of our own fee is published on the pricing page.
Where we are
The numbers as they stand today
Paid to creators
K126K
Every kwacha verified first
Verified views
5.8M
Reviewed by hand
Creators
11
Across Zambia
Brands funding pools
9
And growing every month
What we hold to
Four rules we do not bend
These are the things that stop a marketplace like this from quietly turning against the people who make it work.
Published rates, always
Every campaign shows its rate per 1,000 views before you film a second of it. Nobody on More negotiates in the dark, and no two creators are paid a different rate for the same brief.
A person checks every clip
No automated view scraping, no vanity numbers. A reviewer opens your post, records what the platform reports, and writes a note explaining the decision. You can read it on your dashboard.
Creators keep everything
The platform fee is charged to the business funding the pool. Not to you. Not on your payout, not on your cashout, not as a hidden processing charge.
Built for how Zambia pays
Kwacha, MTN Mobile Money, Airtel Money and Zamtel Kwacha. No foreign wallets, no bank account requirement, no waiting weeks for a transfer to clear.
Where we are going
Zambia first, then the rest of the continent
Everything on More is built around kwacha and Zambian mobile money because that is who we are building for first. The same model works in Nairobi, Lagos, Accra and Dar, and the platform already handles local currency display for creators browsing from those markets. We would rather get one country genuinely right than half-serve ten.
